distribution channels and soft theme: a product can write a number of themes, such as chopsticks, you can write the theme of environmental protection, called on everyone to care for the environment, use less disposable chopsticks, this theme is the best published in the website or forum on environmental protection. You can also write the economic subject, explain our chopsticks.
in soft writing and marketing process, the principle of consistency can not be ignored is the soft.
third, from a cost point of view, the marketing cost of money. Although there are soft mass production software, but this kind of article is not real news. Because of the soft, will attract readers, because it can meet the readers’ curiosity and curiosity, but this kind of mass production of the article, unable to realize this point. High quality of soft Wen for many webmaster, still expensive.
: from the first time, the effect of soft marketing has not obvious effect in Shanghai dragon. Perhaps the marketing included in the scope of Shanghai dragon, but according to my own experience, do a lot of Shanghai dragon ER is not very good writer, and it seems that they don’t need some good articles to improve website ranking, only need to send the chain, do the long tail, key words ranking can also go up, and can let the customer space effect in the period of time: the website in Shanghai love rose several etc.. But for a long time, creation and release, but it is difficult to see the effect. So marketing no obvious effect in Shanghai dragon.
so, the need for marketing have the following requirements: to expand the brand to basically eliminate the negative news; influence; promotion of some of the production mode, such as China Merchants join; the urgent need to promote the new products listed above; – soft for greater demand. So we need the creation and marketing of soft paper.
The principle of consistency of soft
header and content: as I said earlier, curiosity and thirst for knowledge is all common title to satisfy curiosity, content to meet the thirst for knowledge, such soft Wen should of course belongs to the superior. But many writers for the industry because of lack of thinking, there is no in-depth study for the product, or words or poor, will pursue the title of the novel, which makes the soft content greatly diminished, not only is the length of the shrink, shrink also includes knowledge, which is called the title of the party. Even the title and content of the article said. In my opinion, this is contrary to the principle of consistency, title and content. Not only the propaganda effect, may lead to curry favour by claptrap scold.
The principle of consistency of
for marketing I think we are not unfamiliar, I’m not going to say, what role, first of all I would like to point out that marketing has many advantages or disadvantages.
second, from the results, marketing for product sales promotion co.. I think the marketing mainly lies in shaping the brand and expand the brand influence, rather than directly enhance product sales, while sales have stimulative effect, but not obvious.