Negative case analysis to teach you how to enhance the user experience

admin xdabuo

three, enterprise station

summary

through the negative examples, combined with their own website where the user experience is not good enough to improve the user experience, ask what is the Xi’an Shanghai dragon think those things we usually hate is when the flow of "destroy the user experience that some things as long as the content is removed has been very good, then.

 

today we have from the opposite case how to improve the user experience to improve the conversion rate of

, a medical industry

two,

has become a focus topic ranking from the conversion rate, because the majority of owners found that the ranking is good, traffic is not the same as high volume, improve site conversion rate is the priority among priorities. The user experience is the most basic factor influencing the conversion rate, for example: you go to a restaurant for dinner, even if the food tastes very good but the service attitude of environmental health can attract users to reach just passable, transformation.

flow station most do not have their own products and services through the sale of advertising to make a profit, so the website also has no substantive content, generally for acquisition station, station, novel joke movie station, pornography and so on. Because their income is derived from advertising, then in every corner of Jianfengchazhen embedded advertising website, and each click on a page will pop up an advertising page greatly hamper the user’s browsing experience, and advertising is likely to lead to false information users cheated also influence the experience of trust.

 

medical industry has "notorious repute" in Shanghai dragon is very poor user experience model, pop ads, floating ads, all kinds of information to guide the way of jitter nothing, below we can see the whole site occupied by a variety of advertising, we just open the website what content are not let traffic consultation, and hospital home most of the content is about how much the hospital Niubi, how advanced equipment, superb technology and how to solve the user questions, the real content of the poor, it did not consider the users feel lost trust in households.

flow station

Enterprise Station maximum impact on the user experience is that users want to find content for a long time can not be found, and the content of no great importance placed in an important position. Many companies put about us, contact us, company profile etc. are placed in the navigation and even home is a large part of the content, users really care about the case, price, quality, service and so on only a small part of the description. There are some special hobby boss love what the opening flash animation, put the product into play automatically I think our brilliant, actually increased the user’s search cost is flirting with the user. To know the users are lazy, want to use the most efficient, the most simple way to find the best fit their standard content.

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