Budgeting in a Down Economy

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first_imgFrom reforecastings and bankruptcy filings to foldings and restructurings, there’s no argument that the magazine industry has been feeling, and will continue to feel, the effects of the ailing economy. As we move deeper into the second quarter, publishers are beginning to consider their budgets for 2009, and how best to account for the economy and the shift toward digital.Topeka, Kansas-based Ogden Publications began its 2009 budgeting process in April. “We have traditionally referred to our process as forecasting rather than budgeting, to promote the notion that we can make strategic changes in direction at any time regardless of the budget period,” publisher and editorial director Bryan Welch tells FOLIO:.At Ogden—which publishes several self-sufficiency and rural lifestyle titles including Mother Earth News, Utne Reader and Natural Home—a team of 14 executive and mid- level managers are involved in the forecasting process, and they plan to make several adjustments for rising costs in print. “We’ve been relatively successful in marketing print subscriptions online, and in order to cope with the combination of increasing costs and weak advertising revenues, we have trimmed back direct-mail subscription promotions,” says Welch. “We think we can maintain a modest rate of growth in circulation by training our attention on digital sources.”Tom Larranaga, publisher of Lebhar-Friedman’s Nation’s Restaurant News magazine, says that he and his team will be “realistic and conservative” in their projections, investing mostly in people and events. “Today, the market is contracting and the amount and quality of competition is greater,” he says. “If our goal is to be number one in the business we compete then further investment is required.” The Digital ShiftLike a number of other publishers, Rockaway, New Jersey-based Business Media this spring announced that it was cutting several print jobs in an effort to consolidate and build out its e-media team by 20 positions. Last year, the company employed 23 digital staffers and, today, it has 40 and expects to fill13 more positions before the end of June.“We are budgeting print to be slightly down year over year,” explains CEO Rich Reiff. “We have a new magazine—Tool & Technology, which launched in February—that will do about $1 million in print its first full year. Considering that revenue, our print revenue is budgeted to be flat. Our digital plan calls for growth of 44 percent year over year.”Josh Dunn, president of Tacoma, Washington-based regional publisher Premiere Media Group, says his digital budget has increased slowly over the last few years (10 percent in 2007, 15 percent in 2008 and 17 percent in 2009) but that print is still his “bread and butter.” American Express Publishing’s Food + Wine magazine has seen increases in its digital budgets, says publisher Christina Grdovic, but the magazine is creating integrated deals that include print and digital. At Ogden, digital is a “relatively young facet” of its business, accounting for about 15 percent of revenues this year and perhaps 20 percent in 2009, Welch says.Staying FlexibleAfter spending months hammering out the details of the coming year’s budget, there’s nothing like a first quarter loss to impact a company’s performance over the rest of the year. Leaving some wiggle room financially, and taking stock periodically, are the best ways to make sure your 2009 remains on track.Larranaga’s team at the Nation’s Restaurant News has a monthly budget reworking process he calls LTYE (latest total year estimates). “Contingency plans are developed and rolled out to keep us on plan,” he says. “My business manager is my right-hand man who keeps me smart, honest and on the best possible track.”Overall, the sooner you begin the budgeting process, the better, Reiff says. “Start early, require a plan of business to include a content and revenue strategy, involve many and, most importantly, ask for a commitment from everyone to do their respective job well with a goal to be better than the competition.”last_img

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Spotlight on Purewater/JC meet as 2016 track season begins

first_imgThe 2016 series of local development meets kicks off today with the staging of two development meets on the Jamaica Administrative Athletics Association (JAAA) calendar.In the Corporate Area, Jamaica College will host the 23rd staging of the Purewater/JC Invitational meet on the school’s grounds, Old Hope Road starting at 8:30 a.m.Out west at the Herbert Morrison High School First Chance meet gets under way at 9 a.m.Most attention will focus on a well supported JC meet. The is a qualifier for the ISSA-GraceKennedy Boys and Girls’ Championships and athletes will be taking the opportunity to meet qualifying standards early. Meet director, Ian Forbes is very pleased with the support and is anticipating great competition.”More than 1500 athletes have entered and we expect high quality performances as this is an Olympic and World Junior Championships year,” Forbes said.He said entries have come in from all the top high school male and female teams. There will also be events for senior athletes from clubs and institutions.Several high schools have recruited new athletes during last summer and fans will get a chance to see who some of these athletes in action.Among the females are Janelle Fullerton and Rushelle Burton. Fullerton, who did well in the throws for Edwin Allen High last year, has moved to sixth form at St Jago High, while sprint hurdler Burton, formerly of St. Andrew High, has joined up with her former coach, Leacroft Bolt at Camperdown High School.SETTODETHRONECHAMPSJamaica College’s team will be closely watched as there are early whispers that they could be the team to dethrone defending champions Calabar at Champs this year. They have great depth in the field events with outstanding jumpers Obrien Wasome, Clayton Brown and Paketo Dudley among the likely leading performers.Top thrower, Vashon McCarthy, is also now eligible to represent the school after sitting out a full year after exiting Ascot High last year.Action will begin with the 3000m for girls. This will be followed by the boys’ 5000m. Other track events are the 100m, 800m and all sprint hurdles. In the field the events down to be contested are the long, high, and triple jumps along with the discus, shot put and pole vault.last_img

Cohesive national volleybelles return from Japan

first_imgKawhi Leonard, Clippers rally to beat Pelicans They will fly to Kuala Lumpur Aug. 18 for the Southeast Asian Games to reboot the country’s campaign in the regional game where the Filipinos used to lord it over.Reyes said that in Okayama and Osaka, they had managed to forget who they were back home. “We are just one team, no superstars, no big names.”The players also napped together on the same court they practice drills, helping them know each other very well.Completing the squad are Kim Fajardo, Aiza Pontillas, Rhea Dimaculangan, Maika Ortiz, Denden Lazaro, Kim Dy, Dawn Macandili, Ces Molina and Gen Casugod.Sports Related Videospowered by AdSparcRead Next Filipinos turn Taal Volcano ash, plastic trash into bricks PLAY LIST 01:40Filipinos turn Taal Volcano ash, plastic trash into bricks01:32Taal Volcano watch: Island fissures steaming, lake water receding02:14Carpio hits red carpet treatment for China Coast Guard02:56NCRPO pledges to donate P3.5 million to victims of Taal eruption00:56Heavy rain brings some relief in Australia02:37Calm moments allow Taal folks some respite View comments LeBron James scores 31 points, Lakers beat Rockets MOST READ “This is a collection of superstars that is now working as one team,” said Vicente. “This is a good start because they will be playing together for the next three years.”The Nationals, training particularly to develop speed, blocking and floor coverage that Japanese clubs are known for, also came home with victories in friendlies against Kobe Shinwa, Kansai University and Osaka Superiors.FEATURED STORIESSPORTSEnd of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legendSPORTSRedemption is sweet for Ginebra, Scottie ThompsonSPORTSMayweather beats Pacquiao, Canelo for ‘Fighter of the Decade’But more importantly, Vicente said he was delighted to watch superstars Mika Reyes, Alyssa Valdez, Jaja Santiago, Aby Maraño and Jovelyn Gonzaga working seamlessly on plays.They will see action in the Asian Seniors Championships in Biñan, Laguna, on Aug. 9 to 17, hoping to at least make the quarterfinals which would ensure a spot in the Asian Cup next year. 787 earthquakes recorded in 24 hours due to restive Taal Volcano Don’t miss out on the latest news and information. Indian national gunned down in Camarines Surcenter_img PH Women’s National Volleyball team. Photo by Bong LozadaThe Philippine national women’s volleyball team, the most sought-after squad these days, has finally developed chemistry after 17 days of training in Japan.Arriving in the country Wednesday, head coach Francis Vicente said he was impressed with how the players developed camaraderie despite coming from different teams and leagues.ADVERTISEMENT Marcosian mode: Duterte threatens to arrest water execs ‘one night’ End of his agony? SC rules in favor of Espinosa, orders promoter heirs to pay boxing legend ‘I’m out!’: PewDiePie releases last video before taking break from YouTube McGregor blasts Cerrone in 40 seconds in UFC return OSG plea to revoke ABS-CBN franchise ‘a duplicitous move’ – Lacson LATEST STORIES Chot uncovers Gilas gems in Jones Cuplast_img

Flyers run away with playoff opener

first_imgThe Senior Flyers opened their NPHL playoffs with a laugher on Tuesday night. Were the 1st vs. 8th matchup not lop-sided enough, the Eagles showed up with only 8 skaters, meaning the game was little more than some high-tempo shinny. The Flyers slowly outran the Eagles, scoring 4 goals in the first period, 3 in the second, and 5 more in the third. Lakeland scored 3 of their own, including a nifty burst from Andrew Lamouche, and a nice shot from Lloyd Ah-Kim-Nachie. Dustin Kersey led the way offensively for Fort St. John, with 2 goals and 2 assists. – Advertisement -Matt Shuya and Jeff Shipton also netted a pair each, while Tyler Loney, Kip Noble, Ian Munro, David Alexander, Paul Wiens, and Jeff Fast added singles. Ryan Bjorklund posted the win in goal, starting in place of Troy Hunt, who is out of town for a wedding. “I came to the rink not expecting to play, but when he wasn’t showing up I kind of figured I was going”, Bjorklund said, adding “You always want to play. Especially with the week off – It’s good” Matt Shuya, fresh off a broken nose and puntured lip in the final regular season game against Spirit River, was, like his teammates, disappointed with the game. Trying to prepare for the MacKenzie Cup in April, Shuya knows the team needs stiffer competition in order to rise to a higher level. He says it’s tough to avoid bad habits and cultivate better play in games of shinny like this. [asset|aid=957|format=mp3player|formatter=asset_bonus|title=eaee4c6543e4375fec13088cba8871c5-Shuya-feb17_1_Pub.mp3] Game two of the series will go Thursday night at Lakeland (in McLennan, Alberta), with game three scheduled for Saturday night at 8:30, at the North Peace Arena.Advertisementlast_img

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